Obesity is a serious problem for all ages across the United States. Obesity increases the risk of heart disease, stroke and a variety of other conditions. It also can lead to social stigmatization, discrimination and lowered self-esteem. Data released in 2009 show that nearly one-third of children and adolescents in the U.S. are overweight or obese. The Consortium to Lower Obesity in Chicago Children (CLOCC), a Lurie Children's program, was formed in 2002 to address this problem.
The problem is especially severe in Chicago. Data released by CLOCC in 2003 showed that our kindergarten-aged patients were overweight at more than twice the national rate. Working with over 2,000 Chicago-area experts representing over 800 organizations that are dedicated to preventing and decreasing obesity, CLOCC focuses on preschoolers and supports initiatives at the individual, family, community and societal levels to promote healthy and activity lifestyles for Chicago children and families. CLOCC is also actively involved in research and public policy efforts to curb this epidemic.
As part of its childhood obesity prevention work, CLOCC developed a public education campaign to promote healthy lifestyle behaviors for children and families. The cornerstone of this effort is 5-4-3-2-1 Go!, a message which outlines these daily recommendations:
Hundreds of organizations and corporations are supporting 5-4-3-2-1 Go! in a variety of ways, all with the goal of getting these evidence-based recommendations out to children and families to promote a healthy lifestyle.